Mcdonald s The Biggest Fast Food Chain - 2903 Words

Business Management(1210) Tristan Loewen Mandeep Singh Sandhu carson heppell Introduction McDonald’s is the biggest fast-food chain in the world. The McDonald’s brand is worth about 95 billion dollars U.S., which leads the next place restaurant, Starbucks, by 78 billion dollars U.S. (Statista) McDonald’s makes the most money in fast food on the planet. 27.57 billion dollars U.S. was made in revenue in 2012(Statista). Currently, McDonald’s has over 35,000 restaurants operating all over the world in over 100 countries, which adds up to serving around 100 million people per day(Statista). All of this wasn’t possible if it wasn’t for Ray Kroc. In 1954, Ray Kroc had used all of his life savings in a becoming the exclusive distributor for a company that distributed milk shake makers called Multimixer. Kroc had heard word that there was a hamburger stand in California called McDonald’s, running 8 Multimixers at a time and he wanted to know why they needed so many for one hamburger stand, so he went to California to visit the stan d. Having a menu with not many items to choose from, Kroc was surprised at how many people were coming to buy McDonald’s food. Kroc was so intrigued, he asked the owners, Dick and Mac MacDonald, to open more restaurants, which he would do personally. The first McDonald’s restaurant that Kroc opened himself was in Des Plaines, Illinois in 1955, which had the first ever Golden Arches (6th most known brand in the world as of 2013)Show MoreRelatedMcdonald s The Biggest Chain Of Fast Food Restaurants840 Words   |  4 PagesMcDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD AnnualRead MoreMcdonald s The Biggest Chain Of Fast Food Restaurants1377 Words   |  6 PagesExecutive Summary McDonald s is the biggest chain of fast food restaurants in the world, having over 35,000 outlets and serving around 68 million customers on daily basis in 119 nations and on an average basis every McDonald restaurant serves 1916 customers on daily basis. The project focuses on McDonald’s financial health, strategies, business decisions, performance, growth, projections and opportunities. 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This is the main reason behind the tremendous success of fast foo d giants such as McDonalds and Burger King. McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countriesRead MoreHow Has Healthy Living Culture Brought About Changes in Fast Food Industry1163 Words   |  5 PagesHow has the emergence of a healthy living culture in the UK brought about changes in the fast food industry? Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. 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With widespread availability of harmful junk foods and cheap fast foods, it is only becoming easier and easier for Americans to hurt their health. With over sixty million people affected by obesity, the numbers are only growing larger by the second. By definition, to be obese is to have a BMI (Body Mass Index) that is over thirty. And with many people, both young and old, eating out of control and